First you have to think about the specialization they will obtain from either of the two aspects, either outsourcing SEO or hiring them internally. The ultimate goal is to always get the best product for your money; And in this case, the best SEO service for your money invested.
When a company hires an external SEO consultant, in most cases it is getting a team of SEO consultants. There are people on that team who focus on keyword research, monthly reports, valuable content, links to your website, etc. There are also SEO specialists on the team who put it all together, analyze the search engine algorithms and create a plan just for you and your niche. So when you outsource SEO to a consultant, you're actually hiring a team of experts!
By hiring internally for your SEO needs, you get the overall experience of an individual. Now, that individual can have a fantastic SEO history and many years of abundant experience; but without the rest of a team, they are a slow moving operation. Outcomes you can expect to see in a matter of months, when outsourcing SEO, you may see, SO MUCH, by the end of the year. Therefore, your wisely invested money has now taken twice as long to pay back.
Additional costs are another angle to consider when questioning whether to outsource SEO or outsource it. When a company outsources an SEO Singapore consultant, SEO company, or SEO specialist, there are several additional costs that are eliminated. By outsourcing SEO, one doesn't have to pay for employee benefits, paid sick days, vacation time, etc. There's also no need to worry about another employee taking up space, a desk, a computer, office supplies, etc. These costs can increase over time, and after considering your total cost, your company will pay almost double for someone to work internally on optimizing your search engine.
Hiring and firing costs are often one of the highest expenses for a company. If an in-house SEO specialist doesn't work after a few weeks, what do you do? Do you fire them and invest even more money in advertising, interviews, etc.? Most SEO outsourcing companies have short contracts; some of which may be only thirty days in advance before cancellation. So if it doesn't fit in a few weeks with your outsourced SEO company, you can try another. No need to clean a desk, pay unemployment costs, and waste your company's valuable time and energy.
Outsourcing SEO is definitely the way to go when considering return on investment and overall service for your money. By getting a team of SEO specialists, for less than half the price of a single in-house SEO specialist, what else is there really to think about?
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