About the SEO industry and its problems

SEO has literally climbed mountains since the early 1990s that I didn't want to climb. It has reached the pinnacle of bad publicity and bad reputation. How did all of this happen and how can you as a new site owner or small business owner find the right SEO company to help you achieve what you need?

SEO as a whole has some inherent issues that need a little work before they can legitimately start offering certifications. First of all, there are no real standards for SEO companies to adhere to which have been set by a single group of experts. In part, that's because the industry is moving very fast and no one can find out who the real "experts" really are.

Any company on the Internet and beyond today can call itself an SEO expert, and usually does. One basic aspect, a simplistic understanding of how Google works, how it ranks websites and how the Webmaster Guidelines are read, and you have an expert in creating. Most of them are somewhat less than experts, but how do you show it?

A single SEO book is born written by another self-proclaimed expert and another. There are very few classes, nominal college level classes, and literally no certification methods available. Everyone who's anyone has had some sort of SEO experience and qualifies them, at least in their own mind, as an SEO expert.

The guidelines for choosing an SEO expert for people who also hire such experts are literally non-existent. It takes nothing more than a low-cost website and a domain name to establish yourself as an SEO expert and convince an unsuspecting company or individual that it is you.

The lack of qualifications needed to work in SEO service makes it easy for anyone to get into the SEO business and hundreds, if not thousands of people a day are doing exactly that.

So who are the experts? How do you choose the right boy, or girl, for the job? Of course, the person who is ten years old online, who has written and created links and created sites at a higher level, will have better grades than the person who has read a book and considers himself an expert.

Can that person with a year of experience really do a good job? Surprisingly, sometimes the answer is yes. Usually, however, it is not your best option. Many of those people have chosen to enter the industry in such a fast span of time, without much experience because they discovered that SEO was "easy money".

In many cases, when you use them, what you get is not really SEO. It's messing with search engines or manipulating things that shouldn't be manipulated. It is like playing roulette with your website. For a while, those things may work, but rest assured, just like any other high-profile glitch you've seen in the news, your website will eventually go down in SERPS as fast as it appeared.