Over the past decade, we have seen a tremendous increase in music streaming services in the industry. The idea behind music streaming services is to bring you millions of songs, of all genres, for whatever situation you are in. Streaming services have forced big players like iTunes to follow suit or unfortunately lag behind. Streaming websites maintain that they are positively contributing to the industry with the underlying fact that music seems to be growing again. But like anything else in this world where there are ups, unfortunately there must be downs and for streaming websites this has been the case, especially for the past two years.
Music streaming sites generally work similarly. Most allow consumers to use their service for free, with the disadvantage of having to listen to the advertising between songs, but also having a paid version of the service, where you pay a fixed price per month or year, and earn little for no interruption. In short, streaming services have music banks from a wide range of artists and genres where customers are generally allowed to personalize their own profiles with whatever music they choose, create their own playlists, and use the services radio settings. where they select songs for you. Before music streaming services started to grow, paying the set price for a single song on iTunes and uploading it to your device seemed like the busiest road. In today's era, it is clear that streaming services are taking over, from movies to music, streaming seems to be the most efficient way to operate. There are many streaming services to choose from these days, like Pandora, Google Music, Amazon Prime Music, Apple Music, etc. But I want to focus on the player that has affected the industry the most, or so it seems, Spotify.
Spotify, founded by Daniel Ek and Martin Lorentzon, was launched in 2008 in hopes of changing the way we listen to music forever. Along with most streaming services, Spotify lets you search any artist, track, album, genre, or playlist to find exactly what you're looking for. Spotify also allows you to "follow" your friends and artists in the industry to see what they are listening to. Spotify partnered with Facebook where users with Spotify accounts could choose an option where recent songs they were listening to would appear on their Facebook profile. In my opinion, this was Spotify's best decision to grow its service. Today Free Spotify Premium has 1,500 employees, more than 75 million users, music available in more than 50 languages and is available on request on almost all platforms.
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