QR codes: what they are and why your business needs them

Take a look at any popular magazine, newspaper or mail order catalog.

You will most likely see a small two-dimensional matrix barcode in the shape of a square, black and white. This barcode is called the Quick Response Code (QR).

Denso Wave Inc., a Toyota subsidiary, created the QR Code in 1994.

These codes were created to track vehicle parts in vehicle manufacturing. They can contain up to 4,296 alphanumeric characters, 7,089 numeric characters, 2,953 binary bytes (8 bits), and 1,817 Japanese Kanji / Kana characters.

The code consists of black modules arranged in a square pattern on a white background. QR codes were created to allow your content to be decoded at high speed.

Today, a QR code is a smartphone-readable code that is used as a hypertext link to a web page.

These codes can redirect smartphone users to a web address, email address, phone number, online form, video, text message, contact information, news article, discount coupon, product details / service and more.

These codes can be used to enter sweepstakes, make purchases, download applications, and interact with social media websites.

To scan and read these codes, a smartphone must have a code reader software application installed. If your smartphone doesn't come with a pre-installed code reader app, you can find one online or at your phone's app store or market.

Most obd2 Scanner  apps are free to download and can be operational within seconds after download.

A smartphone user opens the code reader application, points the phone's camera at the code, and then captures or "adjusts" the code image. The code reader application then opens a browser window and decrypts the encoded content within the code.

The smartphone user is automatically redirected to that encrypted address. It is a quick and simple process.

When using the code reader application, it is not necessary for a smartphone user to manually enter a web address or a phone number to be redirected.

Code reading applications have the ability to read codes on business cards, billboards, window signs, t-shirts, postcards, computer monitor screens, and more.

Why does your company need these codes? These codes are fast, easy to use and an inexpensive way to have your business information available 24 hours a day, 7 days a week, within reach of your customers.

A QR code can be used on virtually any surface for increased visibility. They can be displayed on walls, ceilings, floors, shirts, mugs, car doors, stickers, and more.

These codes save advertising space and money. You don't need to pay for more words or a bigger graphic ad.

You can create a code to redirect smartphone users to the details of each product or service you offer, destination web pages, brochures, contact phone numbers, business hours, addresses, daily deals, sales events, etc. QR codes can be used to redirect user smartphones to your videos.

Publishers and advertisers use these codes to automate responses and send specific information in seconds to smartphone users. Magazine publishers use them to sell subscriptions.

These codes are used to connect people to companies, other people and multimedia marketing content without having to type a single character on a keyboard.

Millions of smartphone users have the ability to read QR codes. Put these codes on your desktop web pages and all your print and advertising materials.

This is a great high-tech tool to help generate more leads and sales for your business.